Motivated by Impact
Most of what goes into a great cup of coffee never gets seen. Behind the Label is about making that visible, from the farm to the final brew. We work directly with producers, paying premiums that support real, long term impact at origin, while also helping people make better coffee at home through simple, practical education. The idea is straightforward. When you understand where your coffee comes from and how to brew it well, you enjoy it more.
FEATURED PRODUCT
Home Barista Class at BrewBerry Acai Swords
Learn how to get the best from your coffee at home. This hands-on class covers grind size, brewing techniques, and simple adjustments that make a real difference in the cup. Perfect for anyone looking to brew with more confidence and consistency. The class is designed to be fun and engaging and suits all skill levels. Bag of coffe included with every ticket.
Behind the Label Coffee

Your Favourites
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Brazil - Decaf (Sugar Cane Process)
Regular price From €13,00Regular priceUnit price / perSale price From €13,00 -
Brazil - Fazenda Santo Antônio
Regular price From €14,00Regular priceUnit price / perSale price From €14,00 -
Brazil - Monte Verde
Regular price From €13,00Regular priceUnit price / perSale price From €13,00 -
Colombia - Finca El Faro (Pink Bourbon)
Regular price From €19,00Regular priceUnit price / perSale price From €19,00 -
Colombia - Huila
Regular price From €15,00Regular priceUnit price / perSale price From €15,00 -
Fine Cup - Everyday Espresso
Regular price From €10,00Regular priceUnit price / perSale price From €10,00
How to Dial in Your Espresso Machine at Home from Start to Finish. (Uncut)
Blog posts
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Wholesale Coffee vs Retail Coffee vs Online Coffee
Darren KellyWhen most people think about buying coffee, they picture grabbing a bag from a shelf or ordering online. But behind the scenes, there’s another side of the coffee world that’s...
Wholesale Coffee vs Retail Coffee vs Online Coffee
Darren KellyWhen most people think about buying coffee, they picture grabbing a bag from a shelf or ordering online. But behind the scenes, there’s another side of the coffee world that’s...
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What is white label coffee? (And why we offer it)
Darren KellyWhen I started Behind the Label, it was never just about roasting coffee with my own name on the front. It was about introducing people to the world of coffee...
What is white label coffee? (And why we offer it)
Darren KellyWhen I started Behind the Label, it was never just about roasting coffee with my own name on the front. It was about introducing people to the world of coffee...
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How to Store Coffee Beans at Home (and Why It M...
Darren KellyWe’ve all done it. Left the bag open on the counter. Stored coffee in a see-through jar because it looked nice. Or worse—shoved it in the fridge beside the leftovers....
How to Store Coffee Beans at Home (and Why It M...
Darren KellyWe’ve all done it. Left the bag open on the counter. Stored coffee in a see-through jar because it looked nice. Or worse—shoved it in the fridge beside the leftovers....